Metric Availability By Channel

Legend

✓ = Metric is available for this channel
(empty) = Metric is not available for this channel

Metric Availability Table

Metric	Adform	Amazon Ads	DV360	Facebook Ads	Instagram Ads	Pinterest Ads	Snap Ads	TikTok Ads	Twitter Ads	Google Ads
ad_recaller_reach				✓	✓
ad_recallers				✓	✓
add_to_cart				✓	✓					✓
all_conversions	✓									✓
app_installs				✓	✓			✓		✓
app_new_customers				✓	✓					✓
app_purchase_value				✓	✓			✓		✓
app_purchases				✓	✓			✓		✓
app_roas				✓	✓			✓		✓
clicks	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓
comments				✓	✓			✓	✓
conversions	✓			✓	✓					✓
dpvr		✓
engagements	✓		✓	✓	✓			✓	✓	✓
impressions	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓
landing_page_views			✓	✓	✓			✓		✓
likes			✓	✓	✓			✓	✓
new_to_brand_purchase_rate		✓
new_to_brand_roas		✓
purchase_count		✓
purchase_value			✓	✓	✓					✓
purchases			✓	✓	✓					✓
reach				✓	✓
reposts									✓
roas		✓	✓	✓	✓					✓
shares			✓	✓	✓			✓
spend	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓
unique_video_3_sec_views				✓	✓
usd_spend	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓
video_2_sec_views			✓			✓	✓	✓
video_3_sec_views				✓	✓
video_15_sec_views				✓	✓
video_30_sec_views				✓	✓
video_cta_clicks									✓
video_quartile_25_views	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓
video_quartile_50_views	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓
video_quartile_75_views	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓
video_quartile_100_views	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓
video_total_time_viewed				✓	✓
views			✓					✓	✓	✓
web_new_customers				✓	✓					✓
web_purchase_value				✓	✓			✓		✓
web_purchases				✓	✓			✓		✓
web_roas				✓	✓			✓		✓

Channel Breakdown

Adform

clicks, impressions, spend, usd_spend
all_conversions, conversions, engagements
video_quartile_25_views, video_quartile_50_views, video_quartile_75_views, video_quartile_100_views

Amazon Ads

clicks, impressions, spend, usd_spend
dpvr, new_to_brand_purchase_rate, new_to_brand_roas, purchase_count, roas
video_quartile_25_views, video_quartile_50_views, video_quartile_75_views, video_quartile_100_views

DV360

clicks, impressions, spend, usd_spend
engagements, landing_page_views, likes, shares, views
purchase_value, purchases, roas
video_2_sec_views, video_quartile_25_views, video_quartile_50_views, video_quartile_75_views, video_quartile_100_views

Facebook Ads

clicks, impressions, reach, spend, usd_spend
ad_recaller_reach, ad_recallers
add_to_cart, app_installs, conversions, landing_page_views
app_new_customers, web_new_customers
app_purchase_value, app_purchases, purchase_value, purchases, web_purchase_value, web_purchases
app_roas, roas, web_roas
comments, engagements, likes, shares
unique_video_3_sec_views, video_3_sec_views, video_15_sec_views, video_30_sec_views, video_total_time_viewed

Instagram Ads

clicks, impressions, reach, spend, usd_spend
ad_recaller_reach, ad_recallers
add_to_cart, app_installs, conversions, landing_page_views
app_new_customers, web_new_customers
app_purchase_value, app_purchases, purchase_value, purchases, web_purchase_value, web_purchases
app_roas, roas, web_roas
comments, engagements, likes, shares
unique_video_3_sec_views, video_3_sec_views, video_15_sec_views, video_30_sec_views, video_total_time_viewed

Pinterest Ads

clicks, impressions, spend, usd_spend
video_2_sec_views, video_quartile_25_views, video_quartile_50_views, video_quartile_75_views, video_quartile_100_views

Snap Ads

clicks, impressions, spend, usd_spend
video_2_sec_views, video_quartile_25_views, video_quartile_50_views, video_quartile_75_views, video_quartile_100_views

TikTok Ads

clicks, impressions, spend, usd_spend
app_installs, landing_page_views
app_purchase_value, app_purchases, web_purchase_value, web_purchases
app_roas, web_roas
comments, engagements, likes, shares, views
video_2_sec_views, video_quartile_25_views, video_quartile_50_views, video_quartile_75_views, video_quartile_100_views

Twitter Ads

clicks, impressions, spend, usd_spend
comments, engagements, likes, reposts, video_cta_clicks, views
video_quartile_25_views, video_quartile_50_views, video_quartile_75_views, video_quartile_100_views

Google Ads

clicks, impressions, spend, usd_spend
add_to_cart, all_conversions, app_installs, conversions, landing_page_views
app_new_customers, web_new_customers
app_purchase_value, app_purchases, purchase_value, purchases, web_purchase_value, web_purchases
app_roas, roas, web_roas
engagements, views
video_quartile_25_views, video_quartile_50_views, video_quartile_75_views, video_quartile_100_views