Legend
- ✓ = Metric is available for this channel
- (empty) = Metric is not available for this channel
Metric Availability Table
| Metric | Adform | Amazon Ads | DV360 | Facebook Ads | Instagram Ads | Pinterest Ads | Snap Ads | TikTok Ads | Twitter Ads | Google Ads |
|---|---|---|---|---|---|---|---|---|---|---|
| ad_recaller_reach | ✓ | ✓ | ||||||||
| ad_recallers | ✓ | ✓ | ||||||||
| add_to_cart | ✓ | ✓ | ✓ | |||||||
| all_conversions | ✓ | ✓ | ||||||||
| app_installs | ✓ | ✓ | ✓ | ✓ | ||||||
| app_new_customers | ✓ | ✓ | ✓ | |||||||
| app_purchase_value | ✓ | ✓ | ✓ | ✓ | ||||||
| app_purchases | ✓ | ✓ | ✓ | ✓ | ||||||
| app_roas | ✓ | ✓ | ✓ | ✓ | ||||||
| clicks | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| comments | ✓ | ✓ | ✓ | ✓ | ||||||
| conversions | ✓ | ✓ | ✓ | ✓ | ||||||
| dpvr | ✓ | |||||||||
| engagements | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |||
| impressions | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| landing_page_views | ✓ | ✓ | ✓ | ✓ | ✓ | |||||
| likes | ✓ | ✓ | ✓ | ✓ | ✓ | |||||
| new_to_brand_purchase_rate | ✓ | |||||||||
| new_to_brand_roas | ✓ | |||||||||
| purchase_count | ✓ | |||||||||
| purchase_value | ✓ | ✓ | ✓ | ✓ | ||||||
| purchases | ✓ | ✓ | ✓ | ✓ | ||||||
| reach | ✓ | ✓ | ||||||||
| reposts | ✓ | |||||||||
| roas | ✓ | ✓ | ✓ | ✓ | ✓ | |||||
| shares | ✓ | ✓ | ✓ | ✓ | ||||||
| spend | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| unique_video_3_sec_views | ✓ | ✓ | ||||||||
| usd_spend | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| video_2_sec_views | ✓ | ✓ | ✓ | ✓ | ||||||
| video_3_sec_views | ✓ | ✓ | ||||||||
| video_15_sec_views | ✓ | ✓ | ||||||||
| video_30_sec_views | ✓ | ✓ | ||||||||
| video_cta_clicks | ✓ | |||||||||
| video_quartile_25_views | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ||
| video_quartile_50_views | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ||
| video_quartile_75_views | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ||
| video_quartile_100_views | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ||
| video_total_time_viewed | ✓ | ✓ | ||||||||
| views | ✓ | ✓ | ✓ | ✓ | ||||||
| web_new_customers | ✓ | ✓ | ✓ | |||||||
| web_purchase_value | ✓ | ✓ | ✓ | ✓ | ||||||
| web_purchases | ✓ | ✓ | ✓ | ✓ | ||||||
| web_roas | ✓ | ✓ | ✓ | ✓ |
Channel Breakdown
Adform
- clicks, impressions, spend, usd_spend
- all_conversions, conversions, engagements
- video_quartile_25_views, video_quartile_50_views, video_quartile_75_views, video_quartile_100_views
Amazon Ads
- clicks, impressions, spend, usd_spend
- dpvr, new_to_brand_purchase_rate, new_to_brand_roas, purchase_count, roas
- video_quartile_25_views, video_quartile_50_views, video_quartile_75_views, video_quartile_100_views
DV360
- clicks, impressions, spend, usd_spend
- engagements, landing_page_views, likes, shares, views
- purchase_value, purchases, roas
- video_2_sec_views, video_quartile_25_views, video_quartile_50_views, video_quartile_75_views, video_quartile_100_views
Facebook Ads
- clicks, impressions, reach, spend, usd_spend
- ad_recaller_reach, ad_recallers
- add_to_cart, app_installs, conversions, landing_page_views
- app_new_customers, web_new_customers
- app_purchase_value, app_purchases, purchase_value, purchases, web_purchase_value, web_purchases
- app_roas, roas, web_roas
- comments, engagements, likes, shares
- unique_video_3_sec_views, video_3_sec_views, video_15_sec_views, video_30_sec_views, video_total_time_viewed
Instagram Ads
- clicks, impressions, reach, spend, usd_spend
- ad_recaller_reach, ad_recallers
- add_to_cart, app_installs, conversions, landing_page_views
- app_new_customers, web_new_customers
- app_purchase_value, app_purchases, purchase_value, purchases, web_purchase_value, web_purchases
- app_roas, roas, web_roas
- comments, engagements, likes, shares
- unique_video_3_sec_views, video_3_sec_views, video_15_sec_views, video_30_sec_views, video_total_time_viewed
Pinterest Ads
- clicks, impressions, spend, usd_spend
- video_2_sec_views, video_quartile_25_views, video_quartile_50_views, video_quartile_75_views, video_quartile_100_views
Snap Ads
- clicks, impressions, spend, usd_spend
- video_2_sec_views, video_quartile_25_views, video_quartile_50_views, video_quartile_75_views, video_quartile_100_views
TikTok Ads
- clicks, impressions, spend, usd_spend
- app_installs, landing_page_views
- app_purchase_value, app_purchases, web_purchase_value, web_purchases
- app_roas, web_roas
- comments, engagements, likes, shares, views
- video_2_sec_views, video_quartile_25_views, video_quartile_50_views, video_quartile_75_views, video_quartile_100_views
Twitter Ads
- clicks, impressions, spend, usd_spend
- comments, engagements, likes, reposts, video_cta_clicks, views
- video_quartile_25_views, video_quartile_50_views, video_quartile_75_views, video_quartile_100_views
Google Ads
- clicks, impressions, spend, usd_spend
- add_to_cart, all_conversions, app_installs, conversions, landing_page_views
- app_new_customers, web_new_customers
- app_purchase_value, app_purchases, purchase_value, purchases, web_purchase_value, web_purchases
- app_roas, roas, web_roas
- engagements, views
- video_quartile_25_views, video_quartile_50_views, video_quartile_75_views, video_quartile_100_views